Rheinland-Pfalz Tourismus GmbH (RPT) is the marketing organisation for the state of Rhineland-Palatinate. RPT uses a theme-based marketing strategy. Four thematic areas have been defined as our core competence based on our market research and on Rhineland-Palatinate's existing tourism potential. Rhineland-Palatinate's marketing themes are Discover nature, Culture and events, Wonderful wine and Well-being. These themes are expanded into product lines:
- "Wanderwunder" - "Wanderlust" is the slogan used to promote the numerous and outstanding long-distance walking trails in Rhineland-Palatinate.
- Cycling - Rhineland-Palatinate is also an excellent cycling region with a wide variety of well-signposted routes.
- Wonderful wine - 70% of German wines are produced in Rhineland-Palatinate's six winegrowing areas. Wine is the lifeblood of Rhineland-Palatinate and its tourism industry
- Well-being - 20 state-approved spas and health resorts offer a combination of health expertise and beauty and fitness facilities
Our product lines are designed around the unique selling propositions that distinguish us from our competitors.
RPT uses the classical three-pronged approach - marketing, sales and press relations - to promote its product lines. This is reflected in its organisational structure.
RPT works closely with its stakeholders, the tourism regions, the Rhineland-Palatinate hotel and restaurant association and the chambers of industry and commerce.
RPT is committed to extending quality management through its clearly defined mission and business goals.
